J. Bruce McKinney, the newly retired Chairman of the Board of the Hershey Entertainment & Resort Company (HERCO) and longtime avid Hershey Bears fan and Hershey Youth Hockey supporter, recently made a generous contribution to the Hershey Jr. Bears (The Hershey Jr. Bears) to establish the J. Bruce McKinney Scholarship Fund.
    The Hershey Jr. Bears is proud and privileged to be the beneficiary of this kind and considerate gesture McKinney, a graduate of the Milton Hershey School, often remarked that it was a Godsend that the private school for orphaned children founded by Milton and Catherine Hershey, was there for him in his time of need. In return McKinney has devoted his personal and professional life to repaying a "debt of gratitude" for what the institution for underprivileged youth did for him during his formative years.

      In that same spirit of goodwill and benevolence, combined with McKinney's love of the sport of ice hockey, his monetary donation to The Hershey Jr. Bears will be used to help defray expenses for those young boys and girls who may experience a financial burden in their ability to pay their playing fee. The J. Bruce McKinney Scholarship Fund will assist those individuals who desire to play youth hockey as part of the The Hershey Jr. Bears organization, but, for whatever reason, do not have the necessary financial resources to pay the annual participation fee.
 

      Parents or guardians who think they may qualify for financial assistance from the J. Bruce McKinney Scholarship Fund should contact John Devaney at 367-3225 for an application. Each applicant will be evaluated on a case-by-case basis based upon need-based criteria as established by the fund.
 

      Readers interested in contributing to the fund can do so by writing a check to the Hershey Jr. Bears,
100 West Hersheypark Drive, Hershey, PA, 17033.
or Click on the Donation button at the top of this page.
 

For more information contact:
Devaney, John  
 JDevaney@hersheyjrbears.org